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Infographics: A Crucial Contrivance in the Sail to Digital Marketing Success

“A picture is worth a thousand words” – an age-old adage has long been highlighting the effectiveness of image in conveying complex ideas and elaborating their meaning. In essence, a picture communicates more effectively than what a thousand lines of textual or verbal descriptions do.

Let’s come to the domain of digital marketing. As the name goes, digital marketing is a data-driven marketing principle that includes branding/popularizing, selling of products or services via digital platforms such as Internet, mobile phones, digitally-controlled display advertising etc.

Irrespective of their varied forms and shapes, if we consider the domain of internet (or any of the above-stated ‘digital’ medium of advertisement and marketing), one important aspect that glows before us is the need to be ‘quick’ and ‘concise’. Quick to claim ‘what we intend to’ and concise to ‘present information with clarity’. A well designed Infographic does that job precisely.

What Are Infographics?

An infographic is a content marketing method that combines smart use of images, graphs, symbols, along-side concise text and/or video to present a certain data/information that is both appealing to the eye and easy for a target audience to understand. No wonder why the best-designed infographics are more often the most ‘linked’ and ‘shared’ on the web!

How Does Infographics Help In Spreading Your Word?

Cost Effectiveness: An extremely efficient tool to educate, inform, engage and build brand-awareness, a set of infographs or ‘infographics’ – as they are also known as –can drive inbound links at approximately half the expenses incurred in traditional content marketing strategies.

Content Repurposing: Content development is a costly affair. Infographics, for the reason, how extensive a platform they can be in accommodating the variety of content types. They can be a great help for publisher and brands to keep their audience constantly engaged – without impacting the budget bottom-line. A well-designed infographic can host the once-used textual, video description or graphical elaboration to be smartly re-used.

For Easy, Fun and Quick Positioning: No one has time to continue staring at the screen of their computer, Smartphone or that tablet (unless there is a very personal reason, of course). So to convey max, impact most and linger more, the mix-content type infographs prove significantly useful. In line to our starting sentence here, at a fraction of time to be consumed reading those lengthy marketing pieces, a well-designed infographic can convey and impact more. They are interesting and ‘instantly usable’.

Product Brands and Services Need Infographics

According to research conducted by Wharton School of Business over 67% of the audience engaged more with a verbal presentation when same included visuals. Only 50% of the same test audience showed engagement when they were made to sit through a purely verbal presentation! This research finding, in a time when more than 70% of consumers express solidarity and inclination towards brands, (and eventually subscribing to their services) that market themselves via digital avenues, prove how important it is for businesses to shape their marketing sojourn on-board of infographics.

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Stones and Tiles is an importer and wholesaler of natural stones pavers in Melbourne, sand...

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